In this Coca-Cola Zero ad, Coke asks: "what do pétanque, fishing and knitting have in common? Zero." But Coke amps up small events like a knitting class for five, a local pétanque game with three people watching and day of fishing with six spectators into much bigger and much more exciting spectacles. Coca-Cola cleverly does this just by adding zero. At each intimate event, Coke multiplies the numbers, turning five into 50, three into 30 and a fishing group of six into a massive gathering of 60.
Later on in the video, Coke adds another zero to the numbers, taking the number of people at the events into the hundreds and making each one a real party.