This video is a brief instructional clip from Coca-Cola that teaches you how to sign Santa Clause.
One in a series of videos called 'Silent Carols,' the video simply features a man repeating the sign for Santa Clause over and over again. The sign is simpler than you might think and completely logical. The man simply makes three long strokes down an imaginary beard (just like the one Santa would have). Each stroke represents a different syllable of the word. Santa warrants two strokes and Clause warrants the third.
The series also includes sign language tips for words like angel as well as full Christmas carols like Silent Night.
This is another video in a strong roll out of Christmas related content from Coca-Cola this year.