This Singapore Coca-Cola Delivery is More Special Than Usual
Laura McQuarrie — May 8, 2014 — Marketing
References: coca-cola.sg & creativecriminals
Since Coca-Cola is all about sharing happiness, it partnered with the Singapore Kindness Movement and sent off a series of very special Coca-Cola delivery drones.
Singapore's guest workers make up a huge part of the population, but the hours are long, strenuous and a lot of them cherish life's simple moments like just being able to see their families. To let these men know that the hard work they put into building construction does not go unappreciated by the community, locals attached handwritten thank you messages to the cans of Coca-Cola before they were placed in the boxes for delivery by drone.
The drones carried over 2,000 messages in the Coca-Cola boxes and upon opening, the workers were delighted with moments of happiness and appreciation from people they'd probably never get a thanks from otherwise.
Singapore's guest workers make up a huge part of the population, but the hours are long, strenuous and a lot of them cherish life's simple moments like just being able to see their families. To let these men know that the hard work they put into building construction does not go unappreciated by the community, locals attached handwritten thank you messages to the cans of Coca-Cola before they were placed in the boxes for delivery by drone.
The drones carried over 2,000 messages in the Coca-Cola boxes and upon opening, the workers were delighted with moments of happiness and appreciation from people they'd probably never get a thanks from otherwise.
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