Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Coke Dance Vending Machine Rewards Participants for Dancing in Public

 - Oct 3, 2012
References: & youtube
The new Coke dance vending machine is like Dance Dance Revolution (DDR) meets Xbox's Kinect in this awesome new ad campaign.

Coca-Cola is no newcomer to memorable interactive marketing and with two previous vending machine promotions earlier this year -- one hug-induced and another presents secret passageways -- this seem to be the tip of a new iceberg.

Located in Korea, the Coke dancing vending machine only provides its refreshing beverages after 'contestants' have given their shot at mimicking the featured boy band, 2PM. Just like DDR, 2PM will tell players if they're doing a great or bad job; the better you do, the more drinks you're rewarded with. For the shy individuals, the dances are available for single or multi-players so go ahead and drag your friends along.