This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides

 - Dec 24, 2013
References: creativity-online & designtaxi
It wouldn't be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing.

This year, Coca-Cola teamed up with the DAVID ad agency to set up this stunt. Amidst the hustle and bustle of people on the streets of Rome during the holiday season. As the commercial notes, Christmas is "the perfect time for sharing, until you need a taxi." Despite this being the season for joy, lines can get long and people can get unruly when they are just trying to get home to their families.

Instead of having people fight for cabs, Coca-Cola encouraged people to share rides together, which got people talking, making friends and toasting over a bottle of Coke together. The message is simple and the Coca-Cola Christmas Taxi is a heartfelt way to clearly show that "holiday cheer travels better in company."