Instead of withdrawing money from your bank account, 'The ATM of Happiness' or 'El Cajero de la Felicidad' gives you money for free. Set up in Spain, the ATM of Happiness gave out €100 indiscriminately for free. The only catch was that people who withdrew from the generous machine had to promise to share their new found wealth with others. The machine gave ideas of what to do with the money before dispensing the cash.
The ATM of Happiness was created to further drive home Coca-Cola's 'Share Happiness' campaign. Many recipients of the cash went on to do something nice with it. Using their happiness subsidy, people bought basketballs for kids, gave out free tickets and handed out presents. All of this was captured on film to emphasize that Coke equates to joy.
More Stats +/-
Smiling Soda Cans
Clever Soda Couture
Karaoke-Inducing Cola Machines
Conflict-Resolving Pop Machines
Worldwide Gift-Giving Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.