In order to engage and grow its audience on social media organically, luxury British retailer Ted Baker created an online treasure hunt on Instagram. The campaign challenges users to explore 'Ted's Cabinet of Curiosities,' which contains a variety of items that have been collected by the world traveler "Ted."
Until the campaign is over, each week the brand posts a photo with a clue that describes one of the items in the cabinet. In order to be eligible to receive prizes from Ted Baker, participants need only comment with their guess and include the campaign hashtag, #Wonders.
Although there have been dozens of Instagram campaigns as of late styled like elaborate choose-your-own-adventure stories, Ted's Cabinet of Curiosities is executed in a way that's a lot simpler and equally as intriguing.