Land Rover's Instagram Story Uniquely Recounts an Adventure
Laura McQuarrie — August 15, 2015 — Autos
References: instagram & digitalbuzzblog
Brands are constantly pushing themselves to become better storytellers on social media and Land Rover's newest Instagram story unfolds through a beautiful series of visuals and videos.
On Instagram, the automotive brand has two stories that unfold in grid view on the @SolitudeInSawtooth and @BrotherhoodOfWonderstone accounts. These stories tell of couples exploring national forests in America. As their days unfold, the panoseries gently shifts from day to night to indicate the passing of time.
From grid view, a collage of images makes up one giant image, but clicking on an individual square also brings up additional video content on occasion. As well as being visually impressive as a whole, the content also reveals tips for safe off-roading adventures and key skills for survival in the wild.
On Instagram, the automotive brand has two stories that unfold in grid view on the @SolitudeInSawtooth and @BrotherhoodOfWonderstone accounts. These stories tell of couples exploring national forests in America. As their days unfold, the panoseries gently shifts from day to night to indicate the passing of time.
From grid view, a collage of images makes up one giant image, but clicking on an individual square also brings up additional video content on occasion. As well as being visually impressive as a whole, the content also reveals tips for safe off-roading adventures and key skills for survival in the wild.
Trend Themes
1. Social Storytelling - Harnessing the power of social media platforms to create engaging narratives for brands.
2. Visual Grid Stories - Using grid view to create a visually impressive and interactive storytelling experience on social media.
3. Adventure-based Content - Creating content that revolves around exploration, outdoor activities, and tips for adventurous experiences.
Industry Implications
1. Automotive - Leveraging social media platforms to promote car brands, share travel adventures, and engage with car enthusiasts.
2. Outdoor Recreation - Benefiting from the popularity of adventure-based content to showcase outdoor products, provide travel recommendations, and connect with nature enthusiasts.
3. Digital Marketing - Helping brands optimize their social media storytelling strategies, enhance user engagement, and maximize reach through innovative visual storytelling techniques.
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