IKEA Canada recently made an update to its mobile app that turns its product catalog into a retail tool that's useful for making purchasing decisions in a store. Some of the features of the app include the ability to check stock and product availability within a store and generate shopping lists. Once a list has been compiled, the app maps out the location of each item in the store so it is easy to find.
Knowing that smartphones are a major part of the modern consumer's shopping process, the app update also includes a barcode scanning feature that makes it possible for consumers to find out more about a product. In order to encourage use of the app in-store, IKEA Canada supplies free Wi-Fi.
This is an inspiring solution for brands that seek to converge physical and digital shopping experiences.