ST Beacon From SmarTone Helps Retailers Apply BLE Technology

 - Dec 9, 2014
Hong Kong mobile carrier SmarTone's 'ST Beacon' marketing service was set up to make it easier for retailers to share promotions with consumers with iOS and Android devices equipped with Bluetooth. For example, when a customer enters a store, they could receive a greeting, an alert about new products or sales, as well as more information about special products on display.

Once downloaded, the ST Beacon app doesn't need to be opened on a consumer's phone while in close proximity to a store—it works as long as the Bluetooth feature is turned on. One example of a retailer trying out this app is Red Pass Delights, which delivers deals from a variety of retailers and restaurants.