In an effort to compete against the rise of e-commerce, brick-and-mortar stores like department chain Macy's have incorporated beacon retail technology in-store.
Macy's leap onto the Beacon Bandwagon marked the largest beacon roll-out in any industry to date. Working in conjunction with the shopkick app, the department store's 4,000 locations now feature shopBeacon technology. Many other retail companies use shopkick to improve consumers' in-store experience, including JCPenney, Target, Old Navy and Best Buy. The San Francisco-based app is a true success story, evolving from a five-person start-up into a leading retail technology company that operates using a point-based system of reward.
Currently, shoppers are notified of store-wide sales and promotions, but as the company continues to tailor the beacon retail technology, they'll be informed of more precise, location-based sales as soon as Spring 2015.
What's Driving This Trend
- Enhanced Beacon Technology
- Developing and enhancing beacon retail technology to provide more precise and location-based sales notifications.
- Integration of Mobile Apps
- Increasing integration of mobile apps like shopkick in brick-and-mortar stores to improve the in-store shopping experience.
- Personalized In-store Marketing
- Utilizing beacon technology to deliver personalized marketing messages and promotions based on the individual's location within the store.
Who This Affects Most
- Retail
- The retail industry can benefit from incorporating enhanced beacon technology to provide personalized and location-based sales notifications to customers.
- Mobile App Development
- The mobile app development industry can seize the opportunity to create and improve mobile apps that enhance the in-store shopping experience.
- Marketing and Advertising
- The marketing and advertising industry can explore new ways to deliver personalized and targeted messages to customers using beacon technology.
