Beacon adoption has been slow moving in the retail network, so the Yext 'Xone' beacon network looks to help accelerate adoption rates for retailers. The in-store beacon program is focused on amping up online interactions with consumers who were in the store previously that day. Moreover, the program enables brands to get a better idea of who is visiting their store, at what time, on what day and much more.
The Yext 'Xone' launch into the retail network is seeing the brand offer participating retailers a free beacon to get started. This helps to curb apprehensions about purchasing one device over another and much more. The service will run retailers a fee to get the data management service, but could prove more than worth the money in the long run.
What's Driving This Trend
- Beacon Adoption Acceleration
- The Yext 'Xone' Beacon Network aims to accelerate the slow moving adoption of beacons in the retail network.
- In-store Online Interaction
- The Yext 'Xone' Beacon Network focuses on amping up online interactions with in-store consumers.
- Data Management Services for Brands
- Yext 'Xone' offers data management services to brands to gain insights on in-store traffic, visitor demographics and behaviors.
Who This Affects Most
- Retail Industry
- Retailers can leverage the Yext 'Xone' Beacon Network to enhance the customer in-store experience and generate insights for better business decisions.
- Technology Industry
- The Yext 'Xone' Beacon Network presents opportunities for technological innovations in hardware, software and data analytics in the retail space.
- Data Management Industry
- Yext 'Xone' offers data management services to brands, presenting opportunities for innovation in data collection, analysis and presentation.
