Beacon adoption has been slow moving in the retail network, so the Yext 'Xone' beacon network looks to help accelerate adoption rates for retailers. The in-store beacon program is focused on amping up online interactions with consumers who were in the store previously that day. Moreover, the program enables brands to get a better idea of who is visiting their store, at what time, on what day and much more.
The Yext 'Xone' launch into the retail network is seeing the brand offer participating retailers a free beacon to get started. This helps to curb apprehensions about purchasing one device over another and much more. The service will run retailers a fee to get the data management service, but could prove more than worth the money in the long run.