The new Manhattan store location for Barney's New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot.
The new beacon technology being rolled out by the brand will offer customers the ability to receive premium information and content when they're in the store. Moreover, the Barney's New York app will become a more lifestyle-oriented solution for the brand's customers.
Instead of just offering customers information about Barney's products, the app will give restaurant recommendations and much more.
The digital shopping experience created by Barney's features connected sales associates outfitted with iPads to make shopping more personalized for customers. Explaining the new technological experience, Matthew Woosley, VP of Digital for Barney's, said: "The most important touchpoint is the phone. We’re proud of the way we’ve used our customer data online and offline to be fluidly connected -- it allows for a personalized, consistent experience in store and online."