Apple has so much faith in its own iBeacon geo-location technology that it is using them in its own stores -- all 254 of its American stores in fact. The iBeacon connects with customers' smartphones to guide them through the store, deliver product notifications, event alerts and other useful information.
The technology transmits location-specific messages to shoppers' iPhones and iPads and has a variety of uses.
The use of iBeacons in Apple stores gives mobile apps "a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum or product displays in stores."
All consumers have to do to reap the benefits of Apple's in-store beacon technology is download the iBeacon app from the Apple Store, activate Bluetooth and install iOS 7 or up on their iPhones or iPads.