Laima chocolate shops, the largest confectionery producer in Latvia, has rolled out Bluetooth Low Energy Beacons in its Riga stores. Chocolate lovers will now be notified if the company launches a new flavor or is featuring a new promotion.
I think we can all agree that beacon is the future. No matter the industry, beacon has the potential to improve consumer experiences by prioritizing efficiency above all else. Whether it's speedy ordering and bill payment in a restaurant, or easy discount shopping at retail locations, beacon technology is a revolutionary concept that's slowly but surely being integrated on a widespread scale.
Laima's implementation of Bluetooth Low Energy Beacons proves that the technology is useful, even for stores and industries that are not immediately obvious.