Instituto Mário Penna's Pink October ads show a series of scenarios that are ruined by having something happen too soon. This includes things like a little girl walking in on her mom setting up surprise birthday decorations, a groom seeing the bride before their wedding day and a guy walking in on his date while she's got a face mask on and curlers in her hair.
Although there are a lot of cases where it's not good to see things ahead of time, these ads from Instituto Mário Penna remind that breast cancer is one thing that you want to get the jump on, since there's a better chance to work towards a cure if breast cancer has already been detected, especially since the survival rates for the earliest stages of breast cancer are quite high.
These Pink October Ads Remind to Check for Cancer So It's Not a Surprise
Laura McQuarrie — October 9, 2014 — Marketing
References: mariopenna.org.br & adsoftheworld