As part of an initiative to get people to donate to ALS, the Eye Click Donation website was set up.
Someone who goes through the stages of ALS expereince muscle weakness to such a degree that they're eventually unable to speak, swallow and breathe. The muscles for eye movement are generally one of the last that remain usable until ALS takes over, so the Eye Click Donation website challenges able-bodied people to make a donation using only their eyes. With face-tracking software, the site is able to register eye movement in order to plug in their name and a donation amount.
While the Ice Bucket Challenge was very successful at raising awareness for ALS, the Eye Click Donation platform puts people in the shoes of someone who has the disease in order to better understand the frustrations of it.