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18 Examples of Interactive Health Marketing

From Artful Vaccination Promos to Interactive HIV Ads

— September 11, 2015 — Lifestyle
These examples of interactive health marketing range from artful vaccination promos to immersive HIV ads that leverage the power of modern technology and social media. In addition to oral health promotions -- the Listerine Oral Health Challenge urges consumers to spend 14 days focusing on the improvement of their dental health -- other favorites include inspiring health initiatives that are hosted by commercial beverage brands like Tetley, whose ''Turn Over a New Leaf' campaign encourages consumers to face mental health issues with the help of expert health coaches who are dedicated to their well-being.

Other favorites include cancer-aiding shampoo campaigns -- Pantene's collaboration with Selena Gomez encourages hair care fans to contribute to cancer research -- and crowd-sourced sleep playlists by The Good Night Drink. This particular campaign illustrates the importance of a good night's sleep and encourages music lovers to curate custom playlists that create an atmosphere centered around rest and relaxation.
5.6
Score
Popularity
Activity
Freshness
18
Diabetes Tweeting Campaigns
Diabetes Tweeting Campaigns
The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations
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17
Crowdsourced Sleep Playlists
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
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16
Vaccination-Promoting Postcards
Vaccination-Promoting Postcards
These Letters Mimic a Measles Outbreak on Paper
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15
Inspiring Health Initiatives
Inspiring Health Initiatives
'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches
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14
Crowdsourced Cancer Research Games
Crowdsourced Cancer Research Games
Playing Reverse the Odds Helps Analyze Real Scientific Data
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13
Cancer-Aiding Shampoo Campaigns
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
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12
Eye-Tracking Donation Sites
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
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11
Blogger Cancer Campaigns
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
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10
Life-Saving Social Campaigns
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
<
9
Accessibility Awareness Art
Accessibility Awareness Art
Google's Stair Art Shares Words from Disability Rights Heroes
<
8
Fundraising Font Projects
Fundraising Font Projects
Chris Flack is Turning Comic Sans Hate Into Money for Cancer Research
<
7
Multi-Lingual Diabetes Awareness Campaigns
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
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6
Oral Health Challenges
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
<
5
Suicide Prevention Twitter Apps
Suicide Prevention Twitter Apps
Samaritans Radar Monitors Twitter Feeds to Help Those in Distress
<
4
LGBT-Targeted Health Apps
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
<
3
Interactive HIV Ads
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
<
2
Dental Hygiene Selfie Campaigns
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
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1
Rejuvenating Festival Stations
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
<