The Red Cross' Like for Life campaign was set up on Instagram in response to the fact that over 70 people die each day in Hungary due to heart attacks, and only about 10% of people know how to perform CPR.
The social campaign was made up of video posts that showed an animation of someone being stricken by a heart attack. In order to revive the red and white silhouettes on-screen, all people had to do was tap the screen, mimicking the rate at which a person could be revived with CPR. These interactive posts were summed up with a message informing people that they could take courses through the Red Cross to deepen their knowledge of CPR. Since automatically liking a post happened during the interactive video, this is a clever way to ensure that the message was spread wide.