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The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations

 - Aug 25, 2015
References: cfl & rgd
'Kick Diabetes' is a highly successful diabetes awareness and fundraising program that is the result of a partnership between Sun Life Financial, the Canadian Football League and the Juvenile Diabetes Research Foundation. The campaign effectively used Twitter to both raise awareness as well as funds towards the cause.

Whereas the 2013 edition of the campaign focused on Facebook, this particular campaign revolved around the notion of donating a dollar for every tweet or re-tweet with the hashtag #SunLifeKickDiabetes.

Ultimately, the 'Kick Diabetes' fundraising program was so successful because of its intelligent and memorable branding and the use of a simple Twitter campaign that, once it gained momentum, was always going to bring in lots of eyeballs.