Focusing on the effects a good cup of tea has to refresh the body, mind and spirit, Tetley Tea kicked off the 'Turn Over a New Leaf' campaign around the time of the New Year, which had life coach and author Gabrielle Bernstein host chats and life coaching videos to inspire change.
Bernstein herself made a commitment to cut out coffee from her diet, so it makes perfect sense that she'd make the switch to tea, and hopefully inspire a few others to make some healthy lifestyle changes too. In a video that's almost an hour long, Bernstein talks about a ton of little things that you can do.
In addition to sessions where people could ask questions to life coaches like Bernstein on Facebook, Tetley also instituted a daily 'Tetley Time,' which included inspiring posts on wellness and Amazon gift card giveaways.
Photo credit: Home Grown Families
What's Driving This Trend
- Wellness-focused Campaigns
- Companies can create campaigns that inspire people to make healthy lifestyle choices and associate their brand with wellness.
- Influencer Partnerships
- Collaborating with influencers who align with your brand's values and target audiences can help increase reach and engagement.
- Social Media Engagement
- Using social media to connect with customers on a daily basis and providing them with useful tips and giveaways can increase brand loyalty.
Who This Affects Most
- Beverage Industry
- Beverage companies can create wellness-focused campaigns to inspire customers to adopt healthier drink choices.
- Publishing Industry
- Publishers can partner with influencers to create health and wellness content to promote their brand.
- Social Media Industry
- Social media platforms can provide opportunities for companies to engage with customers and offer giveaways and exclusive deals.
