The New Zealand Breast Cancer Foundation has partnered with 'Skinfood' to produce a skin cream called Breast Cream, which is used as a breast moisturizer to encourage women to check for cancerous lumps and bumps.
A print advertisement campaign has been launched that features an elderly women and the phrase "finally, a cream that gives you wrinkles." This brilliant image and phrase pairing means that early awareness of breast cancer is the best way to beat it. The pink tube of Breast Cream is designed specifically to remind women to check themselves daily for any signs of breast cancer.
Nearly half of all breast cancer cases are detected outside of mammograms so it is vital that women are being safe and proactive when it comes to breast cancer awareness. Skinfood and the New Zealand Breast Cancer Foundation have created a simple way for women to incorporate these routine checks into their daily lives.
Key Themes Behind This Trend
- Breast Cancer Awareness
- Opportunity to develop innovative products or services that promote early detection of breast cancer.
- Combining Health with Beauty
- Opportunity to create products that promote health while still catering to consumer's desire for beauty products.
- Print Advertising Campaigns
- Opportunity to use bold and attention-grabbing images and phrases in print advertising campaigns.
Where This Applies
- Beauty and Personal Care
- Opportunity to develop health-focused beauty products that encourage routine checks for disease.
- Medical Devices
- Opportunity to develop medical devices that encourage routine checks for breast cancer.
- Advertising and Marketing
- Opportunity to create highly impactful and emotionally engaging print advertising campaigns.
