The Janssen Invokana Diabetes Treatment ad campaign is strangely sweet, although the strange part of the equation isn't immediately discernible. It revolves around urination, yet instead of capturing wet yellow stains, the images involves large desserts including cupcakes, donuts and cheesecake. These desserts are meant to symbolize getting "rid of sugar excess every time you pee" in order to better control type 2 diabetes.
Conceived and executed by an ad agency based in McCann, Mexico City, Mexico, the Janssen Invokana Diabetes Treatment ad campaign was art directed by Pablo Motta with creative direction by Javi Carro and Gonzalo Quinteros. The subtle surreal images were shot by photographer Diego Arrigoni and post produced by Juan Pulido. Although it deals with a very serious disease, one that many suffer from, the campaign makes it lighthearted.
More Stats +/-
Wealth Disparity Ads
Artistic Teeth Cleaner Ads
Canine Companion Ads
Skype Call Car Ads
Pinata Activism Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.