Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Unimed Curitiba Campaign Brings Awareness to Diabetes

 - Jan 25, 2013
References: ibelieveinadv
The Unimed Curitiba campaign acknowledges the delicious quality of desserts while also sending a strong message that while satisfying such sugar cravings may be wonderful in the moment, they can cause long-lasting problems in the future. One of the posters reads, "What is a delight for you can be dangerous for your health." This is hammered in through the image of a spider masquerading as a truffle.

Conceived and executed by Bronx, an ad agency based in Curitiba, Brazil, the Unimed Curitiba campaign brings awareness to the common disease of diabetes. In particular, it promotes the International Day Against Diabetes. The Unimed Curitiba campaign was art directed by Preto Murara with creative direction by Alexandre Silveira and illustrations by Leonardo Soares.