The Med Center campaign looks very medical, until people take a closer look at the details. Body parts plagued with early stages of cancer are likened to evil historical icons. Yet these characters, including Joseph Stalin, Charles Manson and Mao Zedong are depicted in their youth. The accompanying tag line, "Eradicate before its too late," is even more ominous than a person would first assume due to the terrible connections drawn between their evil actions and cancer.
Conceived and executed by Grupo Rai, an ad agency based in São Paulo, Brazil, the Med Center campaign is very powerful even in its simplicity. The studio writes, "We tried to show that prevention is the best medicine against the cancer."
Villainous Cancer Campaigns
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