After being nominated by women's deodorant brand Secret, it was time for the Old Spice Guy to make his own ALS Ice Bucket video. Since Old Spice commercials have a reputation for being pretty epic, it's no surprise that this take on the challenge follows suit.
While most people flinch at having a bucket of ice cold water dumped on them, the Old Spice Guy doesn't move a single muscle, stating that his "perfectly toned man muscles violently reject cold water." Old Spice also donated a sizable $1,000 to the charitable cause for ALS and up next, the Old Spice Guy is challenging Bruce Campbell, as well as any guy named John Johnson or Fabio to feel the cold he was unable to feel. The original post to Facebook now has over 25,000 likes and over 50,000 shares, making it a success for ALS awareness and Old Spice.
What's Driving This Trend
- ALS Ice Bucket Challenge
- Opportunity to create innovative marketing campaigns to raise awareness and funds for charitable causes.
- Viral Challenges
- Opportunity for brands to create engaging content that utilizes viral challenges to increase brand visibility.
- Social Media Marketing
- Opportunity for businesses to utilize social media platforms to create successful marketing campaigns.
Who This Affects Most
- Beauty and Personal Care
- Opportunity for beauty and personal care brands to create viral campaigns that promote social causes.
- Non-profit Organizations
- Opportunity for non-profit organizations to leverage viral challenges to raise awareness, funds or mobilize their social base.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to utilize viral trends to create successful campaigns for their clients.
