The latest Alzheimer's Association ad campaign likes the victims of such a heartless disease to artists. Subjective by nature, those suffering from Alzheimer's essentially turn their entire world into one big art piece that needs to be analyzed every minute of every day. In particular, the Alzheimer's Association ad campaign focuses on fragmented portraits of a daughter, husband and grandson.
Conceived and executed by Grupo Gallegos, an ad agency based in the United States, the Alzheimer's Association ad campaign was art directed by Pablo Bufagni, Curro Chozas and Saúl Escobar. The powerful images were shot by photographer Maggie Zulovic and illustrated by artist Reinobuenosaires. Heartbreakingly distorted, it gives people a glimpse into the mind of one who suffers from Alzheimer's. Nothing is ever the same again after such an onslaught on the mind.