This interactive and evocative music video is intended to draw people into a discussion about depression and mental health. 'Replace the Face' launched on Blue Monday (January 19th, 2015) and is a fitting platform given today Bell is donating 5 cents to mental health initiatives in Canada for everyone using the #BellLetsTalk hashtag on a variety of different social media platforms.
In the evocative music video, viewers are assigned a character (either male or female) and are engaged in discussions of depression and suicide (issues tackled in the short film) through a message board after. The collaborative effort, the mini-site is from Australian band Lowlakes and Dutch creative agency Spektor. The project is intended to create not just social change, but communal space and communication of shared experiences.