This interactive and evocative music video is intended to draw people into a discussion about depression and mental health. 'Replace the Face' launched on Blue Monday (January 19th, 2015) and is a fitting platform given today Bell is donating 5 cents to mental health initiatives in Canada for everyone using the #BellLetsTalk hashtag on a variety of different social media platforms.
In the evocative music video, viewers are assigned a character (either male or female) and are engaged in discussions of depression and suicide (issues tackled in the short film) through a message board after. The collaborative effort, the mini-site is from Australian band Lowlakes and Dutch creative agency Spektor. The project is intended to create not just social change, but communal space and communication of shared experiences.
Replace the Face is an Evocative Music Video and Message Board
Alyson Wyers — January 28, 2015 — Tech
References: replacetheface.net & springwise