BetterHelp, the online therapy service, recently launched a new campaign that seeks to raise awareness about men's mental health.
Titled 'Want,' the new campaign asks men a seemingly simple question: "What do you want?" The video unfolds as if we are watching a therapy session, with the man discussing his desire for love, confidence, and connection. However, we find out his roommate simply asked him what he wanted to eat. By answering this question, the video shows how many are earning for a way to deal with these complicated emotions and, ultimately, how therapy can be an important resource.
“Historically, men have been hesitant to reach out and ask for help with their mental health,” says James Imrie, creative director, BetterHelp. “We’re starting to see more and more men open up about their feelings and emotions as the long-held stigmas start to fade. Rebecca and the team at Untitled Films did an amazing job capturing the feeling of existential anxiety that plagues so many of us. We’re excited to play a part in continuing to break down these stigmas, while we continue to provide the therapy resources to enable people to work through these feelings.”
Image Credit: BetterHelp