Branded Mental Health Programs

Harry's Announced its Open Minds Initiative for Men & Boys of Color

Harry's announced the winner of its Open Minds Initiative, a competition that searched for the next great idea to change the state of mental health in the United States. This year's winner is Team Changing Minds. The team is a collaboration between Futures without Violence, Big Brothers Big Sisters of America, and the National Council for Mental Wellbeing.

The winning team will launch a groundbreaking national network of mental health responders to help teens and young men recognize and overcome the challenges of mental health. The program will connect them with the appropriate resources for support and healing. More specifically, the effort will specialize in reaching young, male-identified youth and men and boys of color. By leveraging the wide appeal of video games and youth sports, the program will train over 2000,000 youth and adult mental health responders.

Image Credit: Harry's

Gamification of Mental Health
Using video games and sports-based activities to engage and educate individuals on mental health provides disruptive opportunities for unique therapy methods.
Male-focused Mental Health Initiatives
Catering specifically to men and boys of color opens the door for more tailored mental health programs and resources, closing the gap commonly seen in mental health care.
Community-based Mental Health Responders
Creating a network of community-based mental health responders allows for accessible and culturally accountable mental health care interventions.

Where This Applies

Gaming Industry
The gaming industry can explore innovative ways to collaborate with mental health organizations, incorporating mental health awareness and support within game design and content.
Nonprofit Organizations
Nonprofits focusing on mental health can adapt their programs and treatment strategies to better serve marginalized communities, fostering inclusive and effective mental health care.
Sports Industry
The sports industry can leverage its influence to drive education and awareness around mental health, incorporating mental well-being strategies directly into coaching and team dynamics.
SCORE
0.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 4%
Freshness 12%