Honey Maid announced that "Teddy has accepted the #ALSIcebucketchallenge" with this ALS Ice Bucket Challenge video. The charming video features a small teddy-shaped cracker getting doused in water and washing away before becoming a very soggy cookie.
There are multiple brands that have immediately jumped at the chance to create a video to go along with this charitable campaign, and this is one of the more creative and cute ones. As the Ice Bucket campaign goes, at the end of the short video Honey Maid calls out a few other snack brands to follow suit to raise awareness for ALS in a similar way within the course of 24 hours. Since this charitable campaign is totally taking off across the Internet, you can be sure that some brands already have their video responses ready to go.