The latest SmashUp video e-card from American Greetings has been debuted as part of a collaboration with the Sesame Workshop to offer consumers a charming way to send their best to a loved one.
The virtual card features Cookie Monster from Sesame Street who will deliver a personalized birthday wish, which is customized to the recipient's name and age. The card can then be shared through email, text message or social media as a highly shareable piece of content perfect for elevating any person's special day.
Executive Director, Direct to Consumer Business at American Greetings Rob Matousek commented on the new SmashUp video e-card saying, "Sesame Workshop and American Greetings have been partners for more than 20 years. And we’re so excited to extend that partnership to our digital business. Cookie Monster is such a cherished member of the Sesame Street family and bringing his SmashUp to life has been a highlight of our work together.”
What Makes This Trend Stand Out
- Personalized Video Greeting Cards
- As technology advances, more consumers are looking for ways to digitally connect with loved ones and personalized video greeting cards offer a unique and interactive option for celebrations.
- Collaborations with Iconic Characters
- Working with beloved characters and franchises can not only increase brand awareness, but also create engaging and memorable content for consumers.
- Shareable Content Marketing
- Creating easily shareable, personalized content can be a successful marketing strategy for brands looking to connect with consumers and increase brand loyalty.
Sectors Adopting This
- Greeting Card Industry
- Incorporating personalization and digital elements into traditional greeting card formats could attract younger consumers and revive the industry.
- Digital Media Industry
- Collaborating with popular franchises or characters to create shareable digital content could be a lucrative opportunity for media companies.
- Marketing Industry
- Creating unique and personalized shareable content, as seen in the SmashUp video e-card, could be a successful marketing strategy for brands looking to engage with consumers and increase brand loyalty.
