American Greetings' Pics & Wishes is a new line of multi-media greetings that simplify the process of sending meaningful, heartfelt messages in an affordable way. Accessible through the American Greetings iOS mobile app, Pics & Wishes invites users of all ages and abilities to get creative when it comes to choosing a card and putting personal touches on pre-made templates. Pics & Wishes can be sent instantly via email, text, social posts or preferred messaging apps, ensuring that these updates can reach friends and family far and wide.
American Greetings recently polled Americans to determine their favorite holiday greetings elements and found that personal messages (71%), photos (60%), and "Year in Review" newsletters (23%) came out on top. With this new line, all the best elements are easily incorporated.
Why This Trend Is Growing
- Multi-media Greetings
- A new line of multi-media greetings simplifies the process of sending meaningful, heartfelt messages in an affordable way.
- Personalized Templates
- Users of all ages and abilities can get creative by choosing a card and putting personal touches on pre-made templates.
- Instant Sharing
- Pics & Wishes can be sent instantly via email, text, social posts, or preferred messaging apps, reaching friends and family far and wide.
Industries Being Reshaped
- Greeting Card Industry
- This new line of multi-media greetings disrupts the traditional greeting card industry by offering a simplified and affordable way to send personalized messages.
- Mobile App Industry
- The American Greetings iOS mobile app presents new opportunities for the mobile app industry by providing users with an innovative platform to create and share personalized greetings.
- Social Media Industry
- The ability to instantly share Pics & Wishes via social posts taps into the social media industry, providing users with a convenient way to spread holiday cheer.
