'Partake Foods,' the Black woman-owned vegan cookie brand, has launched the 'Partake Foods x Sesame Street' collaboration with the children's TV show. Through this collaboration, Partake Foods is promoting diversity and inclusion through both its branding and its ingredients. The cookie mix from Partake Foods is animal-free, allergen-free, and intended for all consumers to enjoy.
On top of this, Sesame Street has advocated for diversity and inclusion time and again over the course of its 53 years of air time. Sesame Street stated that it believes this collaboration is "bringing families together through the joys of baking and warm treats.”
The Sesame Street x Partake Cookie Mix can be purchased online at Partake's website at a price of $7.99 USD per pack of two boxes.
Image Credit: Partake Foods
What's Driving This Trend
- Diversity and Inclusion in Food Products
- Opportunities to promote diversity and inclusion through animal-free, allergen-free food products targeting the mass market.
- Collaboration Between Brands and Children's Entertainment
- Opportunities for brands to leverage popular children's characters to reach new markets.
- Ethnic Minority-owned Brands
- Opportunities for ethnic minority-owned food brands to promote their products and values through collaborations and targeted marketing.
Who This Affects Most
- Food and Beverage
- Opportunities to create innovative food products that promote diversity and inclusion.
- Entertainment and Media
- Opportunities for entertainment and media brands to collaborate with food companies and expand their reach.
- Entrepreneurship and Minority-owned Business
- Opportunities for entrepreneurship and minority-owned businesses to gain visibility and promote their values through targeted collaborations and marketing.
