Partake Foods, founded by Denise Woodard, is an allergy-friendly line of baked goods and foods targeted at individuals who have food sensitivities and restrictions. Initially launched to fill a gap in the market for allergy-conscious products, Partake Foods is a self-funded and self-distributing brand that offers products like baked cookies and has now expanded to offer baking mixes and waffle mixes in a variety of flavors. The brand also ranks as one of the top “allergy-friendly brand[s] in the U.S.’s natural and enhanced channel ranked by dollar growth,” as quoted by SPINS.
Consumers can find Partake Foods in over 9,000 retail stores in the U.S., including Target, Whole Foods, Walmart, and Kroger. Select products are also available on American Airlines flights and some of its offices.
Image Credit: Partake Foods, Denise Woodard
What Makes This Trend Stand Out
- Allergy-friendly Foods
- Opportunity for companies to provide allergy-conscious products similar to Partake Foods.
- Self-funding and Distribution
- Potential for startups to self-fund and self-distribute their products like Partake Foods did.
- Expansion to New Product Lines
- Trend of offering more diverse products like baking mixes and waffle mixes could disrupt the traditional baked goods market.
Sectors Adopting This
- Food Manufacturing
- Opportunity for food manufacturers to create a line of allergy-friendly products to cater to consumers with food sensitivities and restrictions.
- Retail
- Retailers could expand their product offerings to include more allergy-friendly options, like Partake Foods, to meet consumer demand.
- Airline Catering and Food Service
- Opportunity for airline catering and food service companies to offer allergy-friendly food options to better serve their customers.
