Organic Baby Oatmeal is a first-of-its-kind launch from Ready, Set, Food! that combines 100% organic milled whole-grain oats with nine of the top allergens (peanut, egg, milk, cashew, almond, walnut, sesame, soy and wheat.) These ingredients represent about 90% of childhood food allergies and research suggests that early allergen introduction can help to support babies and parents alike in preparing for a healthier future. In fact, the USDA and American Academy of Allergy, Asthma, and Immunology (AAAAI) recommend feeding babies common food allergens daily for six months or more starting as early as four months of age.
The Organic Baby Oatmeal makes early allergen introduction safe and easy, and it nourishes with four grams of protein per serving.
Why This Trend Is Growing
- Early Allergen Introduction
- Introducing allergens to babies earlier on to reduce the risk of developing allergies could pave the way for new businesses in developing safe and effective allergen products for infants.
- Organic Whole-grain Baby Food
- The market for organic and whole-grain baby food is growing, and creating products that focus on nutrition and early allergen introduction could be a disruptive innovation opportunity.
- Allergen-free Products
- As children grow and develop food allergies, building businesses around allergen-free products is a growing industry with plenty of room for disruption and innovation.
Industries Being Reshaped
- Baby Food Industry
- The baby food industry is expanding into organic and early allergen introduction products, creating an opportunity for companies to innovate and disrupt the industry with new products.
- Health Food Industry
- The health food industry is poised for growth as more consumers prioritize health and wellness, with opportunities to innovate in terms of ingredients and product development.
- Allergen-free Food Industry
- Creating safe and effective allergen-free products is a growing industry with increasing demand, offering opportunities for companies to innovate and disrupt traditional food production methods.
