These Brain Map Ads Show How Lost Alzheimer's Patients Feel

The experience of having Alzheimer's isn't easily understood, but with this pair of brain map diagrams that use familiar imagery, the Instituto de Neurociencias in Eduador shows what the disease looks like.

The print ads were designed in the style of Google Maps, setting up the many compartments of the human brain like twisting, winding and intersecting streets. In a corner of the design that's styled like a search bar, the ads communicate: "Alzheimer's turns you into a tourist," showing the unfamiliar journey a person with the disease has to make from a place like the kitchen to the bedroom.

In quite simple visual terms, these brain map ads are perfect at describing the experience of being lost inside the mind of an Alzheimer's patient.