The Project Lembrar campaign addresses the denial most victims of Alzheimer's suffer from as the disease progresses. It reads, “Alzheimer’s erases even what you never thought you would forget.” It is a harsh reality, but it is a reality none-the-less, one that can benefit from treatment and additional research. That is where the Project Lembrar campaign comes in.
Conceived and executed by Z+ Comunicação, an ad agency based in São Paulo, Brazil, the Project Lembrar campaign revolves around the erased faces of once unforgettable moments and important family members. From the birth of a son to the marriage of a daughter, it is important to preserve these memories. The Project Lembrar campaign was art directed by Danillo Ferrari with photography by Boreal.