'Buy Fonts Save Lives' is a pretty self-explanatory title for a campaign that supports cancer research. The concept was devised by Paul Harpin, the creative director behind media company Haymarket and the font consultancy Typespec. For the project, three fonts have been made available for sale and the proceeds from the sale of the typefaces will benefit Cancer Research UK and MacMillan Cancer Support.
'Mfred,' by Matt Willey is a bold, blocky sans-serif font that has appeared in publications like Wired, Port and Elephant magazine. 'Heseltine,' another font designed by Paul Hickson is a serif that was designed for the founder of Haymarket's 75 birthday, which has been updated again for his 80th. Harpin himself contributed the third font for the project, inspired by and named after his late 26-year-old niece Laura.
Key Themes Behind This Trend
- Font-fundraising
- The combination of design and social causes can lead to creative and successful fundraising campaigns.
- Charitable Typefaces
- Designers are finding new ways to contribute to social causes by creating fonts with proceeds going towards specific charities.
- Branded Social Responsibility
- Companies can align their brand with social responsibility by supporting partnerships with charities and nonprofit organizations through creative campaigns.
Where This Applies
- Graphic Design & Typography
- The use of creative typography and design can bring attention to social causes and be a source of revenue for charitable organizations.
- Nonprofit & Charitable Organizations
- Collaborations between designers and nonprofit organizations can lead to successful fundraising campaigns and increased awareness for social causes.
- Marketing & Advertising
- By incorporating social responsibility and charitable giving into their campaigns, companies can attract consumers who prioritize ethical and socially conscious practices.
