For Earth Day, Axe Canada Advises to 'Take Action, Take Your Clothes Off'

 - Apr 23, 2010   Updated: Aug 16 2011
References: axe & adweek.blogs
For Earth Day, Axe Canada has some unusual yet eco-friendly advice. They've made the suggestion that showering alone is an aggravating factor on our water conservation problems.

Well, what can be done to help us from wasting all this water? According to Axe Canada, showering with 'others' will help us save the world. With tag lines like 'Take action, take off your clothes,' it seems almost wrong to shower by yourself ever again.

Implications - Due to the recent shift and focus on the importance of green initiatives, businesses like Axe have been able to capitalize using creative campaigns such as this one. To garner the sort of attention that would make any business profitable, they used the green initiative which most people feel positively about, and included sexual humor which together is a great way to personalize and relate to the youth market.