You might have already come across the gorgeous design for the Soma Water Filter, but were you aware of the clean water charity initiative behind the project? Target has announced the naming of this beautiful and functional carafe as a 'Made to Matter' product, giving it the recognition that it deserves for its contribution to environmental and social good.
The hourglass-shaped water jug helps provide purified H2O to modern homes, but its production and purchase yield broader benefits. Its fabrication, maintenance, packaging and use all support sustainable and eco-friendly processes, but social conscience comes with every serving too. With this 'Charity: Water' project, Soma has thus far provided clean water to over 3,000 people in need, throughout five different poverty-stricken countries within the first year.
Photo Credit: HINRI