This Humorously Branded Dog Grooming Product Provides Many Functions

 - Dec 8, 2016
References: shooshampoo & thedieline
The 'Shoo X' dog grooming kit provides pet owners with a playful way of ensuring that their dogs remain clean, comfortable and healthy.

The kit's identity was designed by the creative agency 'One is Five,' which chose to use simple and humorous branding to promote the products. The kit comes with five different items for dogs -- a scrub, a wash, a cleanser, a laundry detergent and an odor spray. The bottles they come in are simple and black in color, with one word on each that labels its purpose. The brand uses humorous photos to promote the dog grooming kit, comparing humans and dogs for each individual product. The products are all-natural, vegan and do not contain alcohol or chemicals.

By using natural products, promoting a comprehensive cleanliness approach and using humor, One is Five was able to create a successful brand identity for this kit.