The look of this white caviar packaging says a few things about the brand of pickled roe, for an identity that has been thoughtfully crafted by the BUD Agency of Brazil. Sea Jewel premium black Caspian caviar containers appear to be intended for a young generation of wealthy foodies with interests in pure ingredients and cooking gourmet meals at home.
Caviar is already recognized as a delicacy, but the perfect little jars and clean design support this status. A bold handwritten script has a youthful quality about it, yet a casual elegance too that appeals to the upwardly mobile Millennial consumer. The now-common practice of using a whitewashed look to convey purity is used here too, completing packaging that the foodie will want to hang on to and reuse.
This White Caviar Packaging Communicates the Purity of the Pickled Roe
Amelia Roblin — August 1, 2016 — Marketing
References: agenciabud.br & packagingoftheworld