This Wine Bottle Features a Tongue-in-Cheek Reference to Brexit
Mishal Omar — August 18, 2016 — Lifestyle
References: hornallanderson & thedieline
This political wine label makes a reference to England's decision to split from the European Union.
Created by 'Hornall Anderson,' the wine has a sophisticated exterior that is meant as an ironic celebration of the Brexit decision. It is called '52:48' -- the ratio of people who voted for leaving the Union versus the people who voted to stay. The gold and black bottle design is split into two, with the '52' side having slightly more room than the other. The box that the wine comes in is also split and is inspired by the ballot boxes that are used when voting.
This political wine label acts as a tongue-in-cheek response to what many people believe is a political crisis of large proportions.
Created by 'Hornall Anderson,' the wine has a sophisticated exterior that is meant as an ironic celebration of the Brexit decision. It is called '52:48' -- the ratio of people who voted for leaving the Union versus the people who voted to stay. The gold and black bottle design is split into two, with the '52' side having slightly more room than the other. The box that the wine comes in is also split and is inspired by the ballot boxes that are used when voting.
This political wine label acts as a tongue-in-cheek response to what many people believe is a political crisis of large proportions.
Trend Themes
1. Political Wine Labeling - Opportunity for wineries to create wine labels that tap into current political and social issues, allowing them to connect with consumers on a deeper level.
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3. Tongue-in-cheek Marketing - Opportunity for marketers to employ a witty and humorous approach in their campaigns, creating a memorable and shareable brand experience.
Industry Implications
1. Wineries - Wineries can leverage political wine labeling to attract a niche market of consumers who value products with a strong message or purpose.
2. Packaging Companies - Packaging companies can provide innovative and artistic solutions to help brands stand out on store shelves and capture consumer attention.
3. Marketing Agencies - Marketing agencies can offer creative strategies and concepts that help brands engage with consumers through clever and witty marketing campaigns.
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