The bold fast food packaging in Russia's KFC stores was created to deviate from the brand's labeling norms.
What was once a more standard packaging theme that included the brand's red and white packaging and writing that was quite extensive, the re-design allows for a stripped-down version of a similar theme. The resulting bold fast food branding is vibrant and dynamic while also forgoing the need for excessive writing that ends up making the food boxes look cluttered. The new packaging offers more interesting designs that still allow for the KFC brand to remain recognizable.
By re-designing its packaging, KFC manages to generate more interest around its brand and offers a fresh perspective on its foods.