Cuoto Toothpaste's retro branding is a representation of the oral care brand's rich history. Launched by a pharmacist in 1932, the toothcare product is known for freshening one's breath while simultaneously preventing gum disease symptoms as well as common cavities.
Available at artisanal lifestyle shop Kaufmann Mercantile, Cuoto Toothpaste features nostalgic packaging that consists of a retro tube in a white, yellow and black color scheme. Additionally, the product is sold within a bright orange and black box that features the company's signature logo in cursive typography.
This retro toothpaste branding will appeal to consumers with an appreciation for artisanal beauty and oral care goods. Synonymous with quality, this product is vibrantly branded while hinting at its positive reputation and longevity within an oversaturated market.