Everyone looks for fresh breath, no matter their aesthetic tastes, so while some mints are presented as a quick grab in the "impulse buy" section of the grocery store, the 'GT Cool Mints' packaging concept plays to a higher-brow crowd.
The mints come in three different packages, each with a distinct color scheme (i.e. hot rod red, cool blue, and peppermint green) and their own watercolor painting designs. The designs on the packages are what lend GT Cool Mints their name. GT stands for "grand touring," and each of the paintings depicts a different old-fashioned racecar, including a Firebird, a Fafnir, and a Bugatti. To add to the classiness, the mints come in tins, rather than plastic or paper boxes, for a more permanent feel.
These concept packages were designed by Stefan Marjoram for the Traveller's Peppermints company.
Why This Trend Is Growing
- Retro-futurism Design
- Implementing an old-fashioned aesthetic with a modern twist to differentiate a product from competitors.
- Collectible Packaging
- Creating limited edition, collectible packaging to increase demand and create repeat customers.
- Brand Experience Packaging
- Designing packaging that aims to create an experience for the consumer, beyond just holding the product.
Industries Being Reshaped
- Consumer Packaged Goods
- Creating unique packaging can help differentiate CPG products in increasingly crowded markets.
- Automotive
- Using retro racecar designs can appeal to automotive enthusiasts and collectors.
- Hospitality
- Creating branded and limited-edition mint packaging can be an inexpensive and fun way for hotels, airlines, and other hospitality industry players to create a memorable experience for their guests.
