Eating cold treats like popsicles are a favorite pastime for children in the summer and these organic popsicles cater to children and adults alike.
Called 'Nice Blocks,' the dessert brand enlisted the creative agency 'Fuman' to create vibrant packaging that matched the unique flavors of the ice cream it offers. The resulting packaging comes with a different playful pattern and signature color scheme for each individual flavor. The unique flavors offered in these organic popsicles include lemonade, cola, apple & mango, passion fruit, raspberry, chocolate and vanilla bean -- some of which are based in coconut ice while others are in plain ice.
These organic popsicles are perfect for adults who are looking for a more gourmet treat to enjoy in the summer months.
What's Driving This Trend
- Vibrant Packaging
- Disruptive opportunity: Develop innovative and eye-catching packaging designs that reflect the unique flavors of a product.
- Organic Desserts
- Disruptive opportunity: Create a line of organic desserts that caters to both children and adults, offering a more gourmet and health-conscious option.
- Playful Flavors
- Disruptive opportunity: Experiment with unconventional and unexpected flavor combinations to create unique and delightful taste experiences.
Who This Affects Most
- Food Packaging
- Disruptive opportunity: Develop innovative and sustainable packaging solutions for food products, particularly in the frozen dessert industry.
- Organic Food
- Disruptive opportunity: Expand the range of organic food offerings to include more indulgent and gourmet options, appealing to a wider consumer base.
- Frozen Desserts
- Disruptive opportunity: Innovate new flavors, ingredients, and methods of production in the frozen dessert industry, particularly within the organic and gourmet segments.
