In an attempt to stand out in the market, Poland's 'Probus Brewery' created fictional characters for its beer labels.
The beer labels were designed by 'FLOV Creative Agency' and were created for the purpose of evoking interest in lovers of craft beer. Each of the labels is detailed and artistic with a variety of characters and settings. The one common theme among these individually labelled beers is that they are each inspired by science fiction. The labels feature imagery such as polar bear astronauts escaping from a planet that resembles earth and a pig-human hybrid that looks as though it is being beamed down to earth.
These unconventional beer labels work to draw the eye of consumers and get them interested in the brand's product.