Both of these beer designs were created for 'Birbant Brewery' but are based around two very different concepts.
The first series of designs are placed on red-tinted bottles and feature bold-colored labels with black silhouettes that make up cowboys, cowgirls, monsters, the Hindu Goddess Durga and more. While certainly eye-catching, these beer designs remain still quite simple. The other series of designs is a little bit unconventional and intended for specific events or "crazy recipes." Beers titled 'Curry Wurst' and 'Miss Big Foot' are offered alongside designs that are vibrant and feature sailor-inspired graphics.
This contrasting beer bottle branding encourages diversity in not only design, but in the creative aspirations of the brewery being represented.
Key Themes Behind This Trend
- Bold-colored Labels
- Opportunity for beer brands to create eye-catching designs with bold-colored labels.
- Unconventional Packaging
- Opportunity for beer brands to explore unconventional packaging for specific events or unique beer recipes.
- Diverse Branding
- Opportunity for breweries to embrace diversity in branding, offering contrasting designs that cater to different creative aspirations.
Where This Applies
- Craft Beer
- Craft beer industry can leverage bold-colored labels and unconventional packaging to stand out in the market.
- Advertising and Design
- Opportunity for advertising and design agencies to work with beer brands in creating diverse and eye-catching packaging.
- Hospitality
- Hospitality industry can use diverse beer branding to enhance customer experiences and offer unique beverage options.
